Case+Study+-+Notting+Hill+-+James

__**Notting Hill ** Location __ Notting Hill is located in West London, in the royal borough of Kensington and Chelsea which are both in itself is extremelly affleunt. The area of Notting Hill is also an affleunt and fashionable area with many of the old victorian townhouses and the modern day shopping centres and restaurants. However although Notting Hill is an affleunt area there are still areas of social deprivation such as the Ladbroke Grove area.

__History __ Notting Hill in the mid eighteenth century was a country hamlet with inns and its gravel pits which attracted highwaymen and were known to drink in the inns which lined the roadside and also rob the people who travelled on their through. During the industrial revolution, many of the workers came in from the countryside looking for work and worked for the factories, and the landlords built tiny terraced houses for the poor workers to rent out. In the 19th century, the main landowner in Notting Hill was the Ladbroke family and this is shown as many of the streets in Notting Hill are named after the Ladbrokes including Ladbroke Grove and Ladbroke Square which is the largest private garden square in London. During the Second World war, Notting Hill was badily bombed by the Luftwaffe with many of the buildings either being badily damaged or destroyed completely. After the war, it became know for its cheap lodgings but this came at a price for the conditions that people lived in were like slums. The Notting Hill riots in 1958 were racically motivated riots that ended up with a group of 300 to 400 youths attacking a west Indian residence and the second riot in 1976 was at the conclusion of the annual carnival and over 100 police officers were injured in this riot. __Change throughout the last 30 years__ In the past thirty years, gentrification has been a steady swarm into the Notting Hill area. In the 1980s, the single occupation houses began to return to favour with the families who could afford them. The houses prices soared up in price and some of the houses cost more than they do in the ultra up market Mayfair. Notting Hills secluded communal gardens which are sandwiched between the rows of houses and are scarcely visble from street level and these gardens are some of the most desireable in London.

__Process of Change __ The area of Notting Hill has changed due to gentrification which is the rehabiliation or renewal of a detoriated neighbourhood by the new residents who are wealthier than the locals. With many of the houses being renovated, this increases the house prices making it and expensive to live there due to the continually rising house prices.

__Who's responsible__ The film, Notting Hill helped to popularise the area when it was released however gentrifcation was underway long before hand. Many celebrites and fashion designers reside in the Notting Hill area and when they do their house up with the hundred of other celebrites then it puts the house prices up making it harder for the locals and other residents to keep up. Its created an atmosphere which was similar to the one in the Chelsea district during the 1960s.

__Notting Hill Today__ There are many places in Notting Hill where you can either go and eat in Veroncia's which is reviving a 2000 year old menu or you can vist Trellick Tower, which was Britains largest apartment block in 1973 and it epotimised everything which was wrong about the high-rise building s in the era. Trellick Tower was designed by a Hungarian born architect called Erno Goldfinger and it was said thet Ian Fleming detested the apartment block so much that he based his main villan after the architect, however after the installation of improved security and a concierge, the building is now grade 2 listed and is a so called trendy address and it has a vastly improved reputation than it once had. Portobello Road marke which is really lots of separte markets all in one place and you can just about get anything you need in there. The Notting Hill carnival is largest carnival outside of Rio de Janeiro in Brazil with around a million people attending the carnival. The Notting Hill area has a large population of Afro-caribbean and the three day carnival takes place in the last bank holiday weekend in August. Many of the people who go and see the Notting Hill Carnival go to see the colour and food of the caribbean and the riotous street party during the huge parade of floats that go through Notting Hill.